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Belarusian Santex eager to sell steel enamelware in Europe, America, Canada

 GOMEL, 26 June (BelTA) – The Gomel-based cookware maker Santex intends to penetrate the markets of Western Europe, America, and Canada thanks to the accomplished investment project for the production of steel enamelware. The plans were mentioned by the company’s Director Valery Malets during the offsite session of the Economy, Budget, Finance, and Municipal Property Commission of the Gomel Oblast Council of Deputies on 26 June, BelTA has learned.

The company implemented the investment project worth about $3 million for making steel enamelware in 2013-2016. At present the company makes about 15,000 cooking pots per month. “The products are compliant with world standards and sanitary and hygienic requirements. They are sold in Belarus, Ukraine, Russia, and the Baltic states. We intend to use the popular online retail platforms eBay and Amazon and major conventional retail chains to penetrate the markets of Western Europe, America, and Canada,” said Valery Malets.

Over $5 million has already been invested in retooling the production facilities. The investor approached the company when the plant was not in a good shape. “Both the building and the equipment were in need of repairs and retooling. We’ve managed to restore the unique presses, which are unparalleled in Belarus. New equipment was bought. The enameling technology was changed to improve the quality of products. A lot has been done to change the outlook of the merchandise,” noted the Santex Company director.

About 250 jobs were created in the course of implementation of the investment project. There are plans to recoup the investments within the next 2-3 years.

Apart from that, in addition to conventional products – cookware and sanitary ware – Santex now makes new ones. For instance, the plant makes devices designed to restrict vehicle access to specific locations for the Russian Interior Ministry. The company has also started making enameled decorations for walls, which can be used in tunnels or in metro. Sample batches have already been shipped to the Moscow metro administration. The list of new products also includes containers for solid waste, enameled reservoirs for storing animal farm waste. The company is now developing impact attenuators (aka crash cushions) for road repair services.

Santex Company was one of the places participants of the offsite session of the Economy, Budget, Finance, and Municipal Property Commission of the Gomel Oblast Council of Deputies visited. The company’s example was used to study the implementation of investment contracts signed in line with the ordinance on enabling additional conditions for making investments in the Republic of Belarus.